March 1, 2012 § Leave a comment
I went to my first press event today. It was in Hong Kong’s most prominent building, Two IFC Tower, a luncheon for the launch of a French beauty supplement brand. Being a newbie, I didn’t want to be late, so I got there 10 minutes before the event was supposed to start. I was the first one there: The team was still setting up and rehearsing. So I found a nook and perused the press kit, which included samples of their product — a definite bonus of working in the industry. (Who doesn’t like free beauty pills & a free lunch?)
The event started 40 minutes later than scheduled, which I suppose is how things are done in Hong Kong. One thing I appreciate about Americans is how punctual they tend to be. As relaxing as it was to be out of the office for three hours, the wasted time is a bit extreme in general.
The setting was a fancy French restaurant overlooking the harbor. Lots of waitstaff flitted around pouring Evian from glass bottles as a multitude of cameramen and tech guys (yes, they were all male) prepped the room. We guests sipped on champagne flutes of one of the brand’s products, a drink that supposedly helps with slimming. (I would’ve gulped that stuff if I didn’t have to pee so badly throughout the whole thing.)